The Sledzik-Curran Social Media Project, Part 13

The Sledzik-Curran Social Media Project resumes on this site with the first in a series of interviews with Kevin Dugan, Director of Marketing Communications for FRCH Worldwide in Cincinnati (Hey, I know where that is!). Kevin also writes for the Bad Pitch Blog and Strategic Public Relations

Today, Kevin talks about how digital media has changed the media relations process.

Here’s the link to our YouTube Channel.

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Faceless Book Makes It Tough To Find Friends

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Every now and then I get a wild hair and spend a few minutes trying drum up some old friends, acquaintances, business associates, and family members on Facebook. It’s fun to catch up with the past and keep in touch with those I might never see again. Some of them make it difficult, though.

I am not one to start asking people to be my friend if I’m not sure I have the right person. Therefore, I can’t (or rather, won’t) ask you to be my friend if:

1. You don’t upload a picture of yourself.

2. You don’t put your city or affiliation in.

3. You go by a different name. I do understand this, though. Marriage, divorce, professional reasons, witness protection, etc. Maybe “Wellington”, the bank president, doesn’t want to be known as “Stinky” anymore.

What’s the point of using the application if nobody can find you? You can’t bury yourself in anonymity if you expect people to be your online friend, especially if you have a common name. You hear me, Joe Smith?

On Monday, the next set of videos in the Sledzik-Curran Social Media Project….Kevin Dugan.
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The Sledzik-Curran Social Media Project Premieres Tuesday, January 13!

This past summer, two communications faculty members from opposite ends of Ohio teamed up for a sabbatical video documentary about the cutting edge of Web 2.0. Their travels took them to Cincinnati, Louisville, Chicago, and Rochester, NY. They interviewed seven experts with strong opinions about social media: Six proponents and one critic. The media scholars admit that it wasn’t all work. They also drank some beer and wine, ate the best chicken wings in the world at Duff’s in Buffalo, slummed for free in a relative’s swanky apartment (complete with balcony) on the near south side of Chicago, and watched the Chicago Cubs and Washington Nationals from the best seats in baseball: The right field bleachers of Wrigley Field.

The Sledzik-Curran Social Media Project is the brainchild of Bill Sledzik, Associate Professor at Kent State University, and me. Bill is the senior instructor and coordinator of Kent’s Public Relations sequence in the School of Journalism and Mass Communication. We are both interested in the dynamics of social media, so we decided to talk to some practitioners who are doing some interesting things and have some strong opinions about Web 2.0.

The participants included four people who are well-known the in public relations and marketing businesses: Brian Connolly (Strumpette), Jason Falls (Doe-Anderson), Phil Gomes (Edelman Digital), and Kevin Dugan (FRCH Design Worldwide). We also talked with two innovators in education: Chris Collins (University of Cincinnati) and Stephen Jacobs (Rochester Institute of Technology). Rounding out the lineup is Matt Shiv from web-savvy alternative radio station WOXY.

We’ll start the project with Brian Connolly, who will give an interesting (and not so flattering) take on social media. His interview clips will run starting Tuesday, January 13. A new clip will be added every weekday (except 1/19…MLK Day) until Fri, Feb. 6. After that, we’ll have something figured out for the others.

The clips will be posted on YouTube and embedded in our blogs.

Bill and I will update you on the clips as the project unfolds.

We promise you this: The project is professionally produced. We didn’t just pick up a cheap camera and start shooting from the hip. The production value is very good. We shot in studio-like setups using high quality cameras and wireless microphones. And the edits are very tight, with no extraneous content. These interviews were planned well in advance and the participants gave insightful answers. None of the typical snarky wise-guy garbage that permeates the world of amateur video. Bill and I asked our questions off-camera and kept ourselves out of the edited interviews. We let the interviewees be the stars, a novel concept in Web 2.0 video.