Rough Road For Smooth Jazz

Old WVMV Website

Old WVMV Website

The death knell for smooth jazz on FM radio radio continues to toll, as long-time Detroit SJ outlet WVMV (V-98.7) switched to CBS’ rock/rythm hybrid “AMP” format last weekend. It’s strange that a format that appeals to an upscale urban audience is ditched for a youth-based format, especially when that audience is not at radio’s core and never will be. WVMV had good ratings, too. Also strange that most SJ stations are in smaller markets, where the lifestyles are not as sophisticated. I’ve been told that the ad agencies that control a lot of radio buys don’t counsel their clients to advertise on these stations. Hence, there is a lack of revenue, which causes the format change.

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