The Sledzik-Curran Social Media Project, Part 10

Socializing of property — be it real or intellectual — leads to bankrupting of the value chain. More insights from Strumpette co-creator Brian Connolly, as he takes on one of social media’s most respected works, The Cluetrain Manifesto. Run time (1:59)

Wednesday: The 6 Fallacies of Social Media


The Sledzik-Curran Social Media Project, Part 9

Strumpette’s Brian Connolly comments on the value of media expertise to help consumers find value. Time…(1:02)

Tuesday – The Cluetrain Wreck

Background on the Sledzik-Curran Social Media Project

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The Sledzik-Curran Social Media Project, Part 6

The Inauguration hubbub must have choked out YouTube’s pipe yesterday. It took multiple attempts to get this clip uploaded and processed.

The Sledzik-Curran Social Media Project presents another brief comment from Brian Connolly, creator of the Strumpette blog. Brian makes an analogy between social media and the “Wild West”, a reference to those days of yore when the unsettled part of the country had an “Anything Goes” philosophy.

Run time…1:26

Thursday: ROI of Social Media

The Sledzik-Curran Social Media Project, Part 5

We continue our series with Strumpette co-creator Brian Connolly. Starting with this clip, he will be talking less about the blog and more about social media in general. Today, discusses on how social media conflict with the mission of public relations. PR is not a conversation, he says, it’s a presentation. (Run time: 1:46)

He also gives a nod to mainstream media and its vital role as a gatekeeper of information dissemination.

Even though his focus is on the public relations business, his thoughts can be applied to any sector that uses social media in its operations.

Wednesday – Social media as the Wild West

Clear Out Your Desk Channel?


Strong rumors persist about Clear Channel firing hundreds of radio people, mostly in sales, on Tuesday. Maybe they think nobody will notice because the Inauguration will dominate the news.

Speaking of the Inauguration, events of this magnitude are certain to bring bloggers out of the woodwork. Check out this Google search of MSM and social media people who will be “live blogging” from DC. And that’s just the first page! I’ve got two things to say about this. One, if I want to know what’s going on, maybe I’ll just watch it on TV! Why do I need to read your blog? What is that going to add to the experience? Two, why don’t you non-paid social media folks just enjoy yourself and watch the event? When you are constantly hunkered over your keyboard, you are going to miss some things.

UPDATE (1/20/2009): The fun has only just begun.