Some quick notes….
3. Arbitron is delaying commercialization of its Portable People Meter (PPM) radio listnening measurement device. So what?
Radio station owners don’t care about ratings anymore. They care about the company’s stock price, which might have little
or nothing to do with ratings.
4. Fox Sports TV has to be rooting for Oklahoma and Pitt this weekend. If both those teams lose, the BCS Championship Game will match
Missouri (not exactly a traditional football power) vs. West Virginia (not exactly the nation’s population center). What if
undefeated Hawaii was #1 or #2? Yikes! They would finish behind C-Span! The next two teams in line are Ohio State and
Georgia at #3 and #4, respectively. That matchup would command a much larger audience. I would rather see Mizzou and WVU
because I’m tired of seeing the usual suspects every year. In sports TV, however, the big guns always pull in the numbers.